Written by: Charlie Stewart-Smith
Stand No: ND55

Tell us a bit about your company:

We grew up eating fruit from Nan’s orchard and from the garden at home. Fruit was grown in real weather, eaten in season and full of flavour, whether it looked perfect or not.
When we met at uni in Wales we kept seeing the Love Food, Hate Waste campaign by WRAP everywhere. It stated that 4.4 million apples are thrown away every day.Good fruit was rejected for size or looks, and whole pallets were turned away right when flavour was at its peak. Hearing that never sat right with us.
We decided to start a business even though we had £800 and twins on the way. We began buying wonky and surplus fruit so growers could sell more of what they worked so hard to grow. We chose to cold-press the fruit because it protects fresh fruit taste without needing to add flavourings, sugar or sweeteners. Cafés poured it and families stocked it, and people told us it tasted like real fruit, which is exactly what we wanted.
That is how Flawsome! took shape. We rescue what is in season, treat it with care and make drinks you actually want to drink every day. You get an easy way to enjoy real fruit while we waste less of it together.

Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand:

This year, we’ll be showcasing our five wonky product ranges, including our newest additional, 1 Litre Cold-Pressed Juice which was designed specifically for OOH consumption. Made from 100% cold-pressed wonky fruit. Delicious as a straight pour or mix into cocktails and mocktails. Also great in smoothies, apple glazes and tray bakes. No added sugar or sweeteners. Never from concentrate.
The range was introduced to support growing juice consumption and comes in five flavours: golden, tropical pineapple juice, sweet and sour apple juice, punchy lime juice, sharp and zesty lemon juice, zingy and full-flavoured orange juice.

Why is exhibiting at Northern Restaurant & Bar an unmissable opportunity for you?