Budgets poured into activations that might not land.
POS that looks good but doesn’t drive Rate of Sale.
New Product Development that fails to deliver incremental value.
Thousands of mass printed materials ending up in landfill.

Stop spending on what might work. Start proving what does.

OPTICS is GAZER’s live trial platform, connecting progressive venues with leading brands to test new products, new serves, POS and activations in real world environments, before scaling.
For brands and suppliers, OPTICS removes the risk from trade marketing investment. Trial new products, campaigns and activation mechanics in controlled live environments. See how people are interacting with your new ideas, gain access to EPOS driven dashboards tracking Rate of Sale, engagement and purchase behaviour. A/B test key variables to understand what truly drives performance and make the changes you need to make before they become expensive. Know the “who, where and what” behind your sales before committing full rollout budgets ​​and avoid costly missteps, wasted POS and underperforming launches.
For venues, it means exclusive access to supplier funded trials. You get free stock, venue investment and innovative activations. You’ll be first to market with new brands and products, elevate your customer experience with premium (often digital) POS, and play a role in helping suppliers reduce waste by testing smarter.
Getting involved is simple and only takes 60 seconds. Sign up with a GAZER team member, get matched to trials that suit your venue and audience, then run the activation and share Summary sales EPOS data and feedback in return for the full OPTICS benefits.
The result?
Smarter decisions. Stronger launches. Measurable growth.
GAZER OPTICS turns assumption into evidence and investment into impact.

GAZER is a strategic food, drink and hospitality marketing agency helping brands and venues achieve measurable commercial growth. From brand strategy and commercial planning through to visual identity, content creation, digital and print media, website development and full funnel campaigns, we build brands that perform. We also provide long term brand guardianship, social media management and bespoke project solutions, including digital display screens that increase engagement, reduce print waste and unlock additional revenue opportunities in venue spaces.

Whether you’re launching something new, refining your proposition or scaling nationally, GAZER combines strategy, creativity and commercial focus to deliver results that matter.